Dear Marketing Executives - "Average" the Needs of Indians at Your Own...

India represents possibly the most varied single market in the world, and the table below bears this out.  Selling commonly defined products and services to a billion people with varied needs is always a challenge, and a “one-size-fits-all” approach is fraught with peril. Check the data set compiled below for the Indian Telecom Circles :   (eg SEC class versus profession) we are finding some interesting insights. For example, while only 1 in 7 of a segment would consider switching from a prepaid connection to a postpaid one, when analysed against their profession, the number jumps to 35% for some sub-segments.The big data revolution is being talked about by everyone. The genuine ability to cross-analyse and micro-segment the India market right down to the individual, and act on it through reaching the customer with the right message on the their device at the right time and place, at their email address or at the retail store, couldn’t come sooner.