“Every scene that I am doing is a business. Every line that I say is a business. It has to be to the taste and the liking of the audience I cater to. Also, it has to give you quality for money. Else, the audience will reject it.” That’s Shah Rukh Khan talking to Forbes India about how he seeks to ensure his audiences always get the kind of movies they have come to expect of him.
(This story appears in the 25 December, 2015 issue of Forbes India. To visit our Archives, click here.)