From Mumbiker Nikhil to Tech Travel Eat by Sujith Bhakthan, meet the top 10 digital creators of 2022 India's Top Digital Stars
From Mumbiker Nikhil to Tech Travel Eat by Sujith Bhakthan, meet the top 10 digital creators of 2022 India's Top Digital Stars
The first ever Forbes India-INCA Top 100 Digital Stars list is out, acknowledging the creativity, consistency and hard work these digital content creators put into not only building their brand but thriving in the ecosystem. Here's a look at the top 10 of the shining 100
Abhishek Upmanyu Rank: 2 Handle: Abhishek Upmanyu Comedian Abhishek Upmanyu's feed is a collection of his stand-up performances across the world. He also uses the page to connect with his audience on a deeper level with some personal posts. The posts have an average engagement rate of 10.58.
2/9
Komal Pandey Rank: 3 Handle: @komalpandeyofficial She started her fashion blog, 'The College Couture', in 2015, when the concept of fashion blogging was alien. Soon, she realised she enjoyed being in front of the camera. As a 19-year-old, she started working with PopXo and later Harper's Bazaar Bride before taking up content creation full-time in 2018. Today, she is one of the most popular fashion content creators in India. Pandey has a team of three people managing production—a videographer, choreographer and an assistant. With close to 1.7 million followers on Instagram, the 28-year-old regularly works with legacy brands like Olay and Amazon.
3/9
Mohammed Salim Khan Rank: 4 Handle: MSK Mohammed Salim Khan started his channel MSK Vlogs in 2016 to "polish his filmmaking skills and improve his personality as an actor", he has said before. A brand collaboration made him realise it could be more than a hobby and, in 2019, he decided to move full-time to creating content, which is informative, entertaining and personal.
4/9
Anmol Jaiswal Rank: 5 Handle: Indian Backpacker Popularly known as the Indian Backpacker in the world of content creation, Anmol Jaiswal is a YouTuber who makes videos on video games, lifestyle, automobiles, and travel. The vlogger is the owner of five YouTube channels, three of which are currently active. Jaiswal is also the founder of Gamesouk.in—an online as well as offline marketplace for gamers.
5/9
Nirmal Pillai Rank: 6 Handle: @mahlyf_mahrulez Nirmal Pillai says his comedy career is serious business, and he gets paid to tell jokes. Think melodrama with loads of humour and that sums up his content. With a play on the eccentricities of everyday life to live stand-up performances with a generous dose of pop culture and trends, defines his content best.
6/9
Shlok Srivastava Rank: 7 Handle: Tech Burner Making tech simple and majedaar [fun] one video at a time is Shlok Srivastava's motto. He has garnered 8.78 million subscribers on his YouTube channel. Last year, he created a swanky new studio and office for his content creation, and has come a long way from when he started on YouTube in September 2014. Videos of the 2021 alumnus of Forbes India 30 Under 30 have cumulatively amassed over 1.21 billion views so far.
7/9
Saurabh Ghadge Rank: 8 Handle: @saurabhghadge_vines Saurabh Ghadge claims to be a viner, a part-time student and a video creator. He adds comedy in his role plays on issues ranging from the differences emerging in father-son relationships to dinner table conversations, and banter with friends.
8/9
Beebom Rank: 9 Handle: Beebom Founded by Kapil Jindal (left) and Devinder Maheshwari in 2011, Beebom provides information on hacks, unknown features of smartphones, resources on software, and digital tips through its website and app, and also videos—both on Instagram and YouTube—helping people make better decisions. In the last six months, the company has added almost one million new followers on Instagram and plans to have at least 50-60 million video views on the platform every month.
9/9
Sujith Bhakthan Rank: 10 Handle: Tech Travel Eat by Sujith As his handle suggests, Tech Travel Eat brings together techie Sujith Bhakthan's interests. The Malayali content creator and influencer started posting videos on YouTube in 2016 and vlogs about everything from resorts, hotels and restaurants to apps and gadgets, providing travel tips, budget hacks, and even a guide to good food.