The Thinkers 50
Vijay Govindrajan says the biggest opportunities for multinationals in next 25 years will be customers moving from poor countries
CK Prahalad topped the Thinkers 50 in 2007 for the first time. Now, reaffirmed as the world’s leading business thinker, he shared his views on what changed in his latest edition of Bottom of the Pyramid
Identified by the Thinkers 50 as a guru to watch, David Bach is dean of programmes at Spain’s IE Business School. He believes that companies need to give equal weight to how they manage relationships with governments, regulators, non-government organizations, the media and society at large. This is what he calls nonmarket strategy.
One of the fastest risers in the 2009 ranking, Richard D’Aveni is the author of Beating the Commodity Trap (Harvard Press, 2010). D’Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College. His other bestselling books are Hypercompetition and Strategic Supremacy.