Akshay Varma, Aditya Ruia, and Anuj Ruia used their IIT, BITS Pilani-trained brains to find a solution to find chemical-free and sustainable alternatives to everyday domestic consumables. It gave birth to Beco. In this conversation for Forbes India 30 Under 30, the trio talks about how finding a chocolate wrapper on a regular weekend beach clean-up in 2019 kickstarted their new venture