UpFront
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Mission Mars: NASA's Perseverance vs UAE's Hope vs China's Tianwen-1
As NASA's Perseverance rover successfully touches down on Mars in the search of signs of ancient life and more, and UAE's Hope mission and China's Tianwen-1 enter Martian orbit, a look at how the three missions are different from each other
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One, two, unbuckle my shoe: Why the Adidas-Reebok gambit failed
When the world's second biggest sportswear brand Adidas announced plans to scoop up Reebok, the third largest, all eyes were on it. 15 years later, it seems like a bad decision in hindsight. We decode why the gambit didn't pay off in India and globally
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Marking cultural shift, Japan names woman to top leadership post
Tokyo Olympics organizing committee on Thursday appointed Seiko Hashimoto, one of Japan's two female Cabinet ministers, to replace the previous leader, who resigned last week after making sexist remarks
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Facebook's new look in Australia: News and hospitals out, aliens still in
Australians discovered that it wasn't just news that was missing. Pages for state health departments, emergency services and even the Bureau of Meteorology, providing weather data in the middle of fire season was left blank
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Covid-19: IPL brand value drops 22% in 2020
The brand value of the Indian Premier League (IPL) fell from $5.7 billion to $4.4 billion in 2020 amid the coronavirus outbreak; the brand value of most teams, barring Mumbai Indians, fell in 2020 compared to the previous year
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Rush Limbaugh, talk radio's conservative provocateur, dies at 70
Limbaugh became a singular figure in the American media, fomenting mistrust, grievances and even hatred on the right for Americans who did not share his and his followers' views
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Work-from-hostels makes room for innovation amid Covid-19 slowdown
From workations and long-stay packages to discounted and flexible booking policies, hostels have redesigned their marketing strategies to cash in on remote working opportunities and lure travellers
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Biden signals he's flexible on immigration overhaul
As he prepares to push hard for the broadest possible overhaul of the nation's immigration laws, Biden has also signalled openness to more targeted approaches that could win citizenship for smaller, discrete groups of immigrants living in the United States without legal permission
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Can single-language OTT platforms take on the streaming giants in India?
The recent success of The Great Indian Kitchen on Neestream puts the spotlight on services that cater to a niche, but growing audience base keen to consume digital content in regional languages
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Raja Rajamannar: Marketers should harness new tech to stay relevant
Marketers, globally, are facing an existential crisis as more companies are losing confidence in what marketers can do for their brands. In this book, Rajamannar points out what he calls quantum marketing, the fifth paradigm, that can help marketers to stay relevant in the business. The need to adopt experiential marketing, harnessing machine learning, artificial intelligence, 5G, and more relevant data to create campaigns which can resonate with customers. He also talks about the new ways that he is planning to launch campaigns for Mastercard
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Meet Ngozi Okonjo-Iweala, the new WTO chief
She is the first woman and African to hold the position at the trade body