UpFront
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How cyber attacks are mimicking legitimate tasks, and how to deal with them
Cyber security experts describe the shifting sands of modern threats and the types of responses needed
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The next big things a marketer must look at
How we spend instead of how much we spend is going to be the key factor in determining the success of a brand's marketing spends
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RIL's Q4 consolidated net profit up 16%
Full year consolidated net rises 17%; GRM at $10.8 per bbl
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Improved monsoon could add 50 bps to GDP: BNP Paribas Research
Private sector capex, rural demand yet to pick up
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SoftBank defends Nikesh Arora; says letter makes unsubstantiated allegations
A media report said a group of investors have asked for an investigation and a potential dismissal of the SoftBank Group Corp president
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India grapples with 'surge pricing', as cab-ride hailing gains popularity
Uber India's Bhavik Rathod explains the rationale behind charging more for a ride when cabs are scarce, and demand for them is high
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Vijay Mallya's stake in USL down to 3.72%
Close to 50 percent of the former billionaire's shareholding, worth Rs 1,300 crore, is pledged
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KKR backs Classic Stripes promoters to buy back Navis Capital Partners' stake
Navis Capital had acquired the stake in the company in 2011
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Media houses must think beyond content: Bharat Anand
To combat the digital threat, media companies often fail to leverage their non-core strengths, says Harvard Business School professor Bharat Anand
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Marketing from a glass house
Marketers don't control the narrative anymore; every brand is hours away from a potential reputation crisis