Understanding a region's nuances is important while shaping a campaign, says Hyatt's chief marketing officer Maryam Banikarim. One cannot be everything to everyone, she adds
Understanding the pros and cons of companies is among the key ingredients to winning at the bourses
This year's list features 11 companies from India, up from eight last year, in a sign of economic green shoots
Sources close to him say that he felt the current mutual fund model needs a change. Investors are promised long term returns but fund managers are forced to perform for the short run
The MFI will look to tap the unbanked rural population, rather than compete with existing banks in the crowded urban banking space, says CMD Chandra Shekhar Ghosh
Long-distance ride sharing marketplace BlaBlaCar is building a community of co-passengers, one ride at a time. Their model, strangely in these times, is built on trust, says the India head
The Indian auto industry has seen robust growth in recent times, prompting several companies to launch their vehicles in the country this year. Here are a few that have caught the eye because of design or technology or, simply, clever positioning