UpFront
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Digital Marketing Mavericks: Publicis Groupe's Digitas India looks at marketing from a fresh lens
In conversation with Digitas India's CXOs Unny Radhakrishnan, Sonia Khurana, and Abraham Varughese on new biz demands, enriching talent, and more
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The D2C brand ecosystem has hit puberty—it's time to rebel
Entrepreneurship is at its core an endeavour in having a bold vision and the courage to make an impact. But Indian D2C founders are risk averse when it comes to brand building
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Bookstrapping: The Light We Carry by Michelle Obama
In 'The Light We Carry', Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars
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How Bombay Shaving Company found its core in the middle of the pandemic
Starting with a single-minded focus on a shaving kit for men, the company has now transformed into a unisex brand, with a range dedicated to women's grooming
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Move over OTT, gaming is the new advertising hotspot for brands
Brands like Gillette, H&M, ICICI, Beardo, EaseMyTrip, Hyundai and mCaffine partnered with gaming brands to reach out to their target audience
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Hyatt India's Amritesh Bakshi tells why hospitality brands need creative freshness
Amritesh Bakshi speaks about the making of Hyatt India's latest ad campaign 'Perfectly Yours' and how it communicates with a modern-day couple
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New epicenters of influence are growing: Asmita Dubey, L'Oreal global marketing chief
L'Oreal's global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, 'radical inclusivity, conversational commerce, Web3 and women in gaming
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Is Koo the alternative to Twitter it claims to be?
The Indian microblogging platform can be a substitute to Elon Musk-owned Twitter if it manages to garner a significant user base, and then monetise. But is Koo ready in terms of privacy and security to go global?
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Click refresh: 22 key events for 2022
From economy, currency and policy tremors to great achievements in sports—a lot went down in 2022. Our year-ender issue sheds light on the key events of the year and what's to come next
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Simply Speaking from the FIFA World Cup 2022: Qatar emerges the winner
Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch
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From 'KGF - Chapter 2' to 'Kantara' and more, here's how Indian cinema fared at the box office
Indian cinema industry has not seen the windfall from revenge viewing after the pandemic. Yet, 2022 delivered a few movies that brought audiences to theatres. From Yash's 'KGF - Chapter 2', Ram Charan and NTR Jr's 'RRR', Ranbir Kapoor's 'Brahmastra - Part One' to Amitabh Bachchan's 'Unchai', a look at box office numbers of some notable movies