UpFront
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How Maruti Suzuki is gearing up to win back its lost SUV market
The carmarker is foraying into the segment with two launches in three weeks to corner market share in the category that, in India, is among the fastest-growing in the world
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We are building the ecosystem in India to show kids a pathway: NBA's Mark Tatum
Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA's popularity in India, the market's potential and efforts to unlock new audiences
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IT services companies Q1 margins show early signs of impact of slowdown
India's top IT companies are going after growth amid a global economic slowdown, and they are willing to give themselves more elbow room by loosening up on margins
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Days of clients going to agencies with a business problem are gone: what3words' CMO
In an exclusive interview with Storyboard18, Giles Rhys Jones shares details about the company's brand playbook, its 80/20 marketing innovation formula, the customer list that includes Mahindra, Tata Motors, TVS Motor Company, and more
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Throwback: Wah Taj! The iconic ad campaign about the effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender
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Our top reads of the week
From the first-ever Forbes India-INCA India's Top 100 Digital Stars list to 'Nuts and Bolts', our new explainer series, here are our top reads of the week
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Asia: Looking the US recession in the eye?
The US Federal Reserve is widely expected to hike rates by 75 to 100 basis points next week after the most telling indicator of a US recession—the inverted yield curve—is now blinking red. But economies like India and China, driven by domestic demand, might be able to weather the storm
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Droupadi Murmu: All you need to know about India's 15th President
Murmu will be India's first tribal, and second female president
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Can India's ultra-rich families step up and give more?
For wealth-creation to reflect in terms of thoughtful giving, the rich need to strengthen intent, and be supported by infrastructure, transparency, peer groups and data. A new network for family philanthropy wants to put the pedal to the metal
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Game of IPOs: The sizzle and fizzle of internet companies
With stocks of tech startups underperforming on the bourses, here's a look at what caused the euphoria around them, and the subsequent collapse
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Simply Speaking: TikTok is surging. For Meta or verse
TikTok is a test case for global business, global internet and global capitalism