UpFront
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The evolution of IT to Saas in India
Our special package this fortnight is on the post-Zoho effect: A flourishing SaaS sector with around 1,500 companies clocking over $2 billion in annual revenues
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Our top reads of the week
From the dissection of the turbulent times faced by Indian crypto ecosystem to the cause and effects of the unprecedented heatwaves in India, here are our top reads of the week
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How companies are making work from office attractive
Afternoon naps, wellness bonuses, employees being flown in every quarter, and biannual appraisals—firms are pulling out all the stops to lure employees back to the workplace
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Clients love agencies that love and live their brands: Rediffusion's Sandeep Goyal
"We are relaunching Everest later this year as a digital-first agency," says Goyal in an exclusive interview with Storyboard18. As the agency enters its 50th year of operation, Goyal is looking to revamp and upgrade services, launch new divisions and hire the right talent
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On why a smartwatch will never be competition to Swiss watches: Rado global CEO Adrian Bosshard
Speaking about the increasing popularity of smartwatches, the global CEO of Rado Watch Co, Adrian Bosshard, explains how a smartwatch is merely an instrument that gets obsolete every two years; and why it will never be a competition to the Swiss watch industry
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Are we looking at a crypto brain-drain?
Given the uncertainties shrouding India's crypto ecosystem, many stakeholders are looking at foreign shores. In the concluding part of our crypto series, we look at its impact on the growth of the industry in India
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How Tata Consumer Products grew despite the pandemic
TCPL, formed in February 2020 by integrating the Tata's group's food and beverage interests, delivered strong results on the back of innovation, brand building and distribution
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Why realtors are becoming content creators
They are not only selling dream houses but boosting trust in the category. Meet the realtor-creators
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Appraisals get people thinking about upskilling: upGrad's Arjun Mohan
The CEO of upGrad sheds light on the precise timing of the edtech brand's campaigns coinciding with appraisal time, moving to the next phase with vertical based marketing, and more, in this exclusive interview with Storyboard18
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Silver lining in each crypto cloud
Retail cryptocurrency investors, entrepreneurs and backers of these startups in India have seen the toughest two months yet, with low trading volumes, steep tax laws, and poaching of Web3 and crypto talent outside India. Experts, however, have not lost hope. First of a two-part series
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122-year record: Why is it so hot in India this summer?
Summer began early this year, with record temperatures in March and April in certain parts of the country. Temperatures continue to rise and there have already been four heatwaves this year—two in March alone. Here's what's causing the extreme heat