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Marketing in the era of data hegemony
Marketing of the future will no more be about building messages and communication
By
S. Swaminathan
Changing with the times: Marketing strategy as a misnomer
By
Shubhranshu Singh
The future of technology in Marketing: Omnipresent yet invisible
By
Sapient
Think before you hit send: Checklist to get moment marketing right
By
Kashyap Vadapalli
How Kotak Mahindra Bank scripted marketing history
By
Rajiv Singh
Simplicity is important to win the market
By
Shubhranshu Singh
Ten reasons why marketing plans fail
By
Harsh Pamnani
Cognitive marketing: Future of consumer experiences
By
Amit Xerxes & Ram Padmanabha
How can marketers increase their return on investment?
By
Harsh Pamnani
Influencer marketing: 8 commandments to invest cautiously
By
Harsh Pamnani
Is preaching to the choir bad marketing?
By
Shubhranshu Singh
Continuity, not consistency is the hallmark of great brands
By
Shubhranshu Singh
What makes Netflix the sultan of content marketing?
By
Abhik Choudhury
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