Fuqua School of Business

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Fuqua School of Business Why sustainable products don’t always pay off for companies

New research by Fuqua’s Wilfred Amaldoss reveals that offering eco-friendly goods can sometimes lower profits and even hurt consumers, depending on how much people love or hate sustainability 

Fuqua School of Business How companies can turn insults into assets

Fuqua School of Business Is private equity good for rescuing failed banks?

Fuqua School of Business Beyond A/B testing: Using AI to uncover what really works

Fuqua School of Business How simple rules can outsmart uncertainty

Fuqua School of Business Price coordination in the digital age: Do some companies collude in plain sight?

Fuqua School of Business Want to keep talent? Offer more job variety

Fuqua School of Business Why Amazon's private labels hurt consumers more than third-party sellers

Fuqua School of Business How small firms could help build sustainable economies

Fuqua School of Business The root of financial advisor misconduct

Fuqua School of Business Why 'roasting' your customers may help your brand

Fuqua School of Business How marketers can harness the power of 'callbacks'

Fuqua School of Business Professor says businesses can do the right thing and still prosper

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