Stanford
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Itamar Simonson: What influences shoppers?
Researchers revisit a longheld marketing concept about how product placement impacts purchases
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Wesley R. Hartmann: Where to Build a Better Brand - Television or the Internet?
Shifting marketing dollars from television to online advertising can pay off
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Uzma Khan: How do consumers understand risk?
A study shows just how poor we are at instinctively understanding probabilities
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How non-profits ask: Framing donation requests
Giving gifts to donors is not always the best way to seek contributions
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The Value of Authenticity
Researchers find that when consumers assess products, they really want the real thing
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How Do You Find the Best Private Equity Funds?
Research finds there are differences in skill among fund managers, but identifying the top funds is no easy task for investors
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Nir Halevy: How Do You Motivate Your Employees?
New research shows how keeping your distance, or not, can play a role
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Craig Hanson: Great Entrepreneurs "Simply See Things Differently."
The cofounder of a San Francisco VC firm discusses the value of listening, inspiration, and the key attribute of an entrepreneur.
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Itamar Simonson: Why Do Consumers Ignore Personalized Offers?
Consumers are more likely to pursue a special offer if they think the deal is intended for a large audience versus personalized just for them
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Jeffrey Pfeffer: Do Workplace Hierarchies Still Matter?
A professor of organizational behavior says office power dynamics are part of our DNA
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Where do you draw the line between Trust and Regulation?
David Larcker and Brian Tayan explain why building trust in an organization pays off