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How Nykaa is taking on intensifying competition in the beauty industry
Most established players such as Reliance (Tira) and Flipkart (Myntra) are jumping on the beauty bandwagon following Nykaa's playbook. A look at how the first-mover is safeguarding its lead
ByNaini Thaker
India's beauty industry far from skin deep. What's driving the $34 billion ambition?
ByNaini Thaker
Nykaaland sees 15,000 footfall in inaugural edition
ByNaini Thaker,Pankti Mehta Kadakia
Estée Lauder and Nykaa announce the second edition of BEAUTY&YOU
ByNaini Thaker
The D2C brand ecosystem has hit puberty—it's time to rebel
ByRadhika Butala
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Fall in winter: How CFOs became the fall guys
ByRajiv Singh
A year since Nykaa's IPO: More acquisitions, new products, focus on profitability
ByNaini Thaker
Ideas are truly the currency of the present: Priyanka Chopra
ByNaini Thaker
'Our idea is to find the next Estée Lauder, Nykaa'
ByNaini Thaker
How Purplle is solving beauty for women in tier 2 cities and beyond
ByDivya J Shekhar
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Six ways marketers can leverage creator economy
ByHarsh Pamnani
Anchit and Adwaita Nayar: Grooming for glory
ByNaini Thaker
Storyboard18 | After Nykaa's IPO blockbuster, Indian beauty industry looks at a big boom in 2022
ByTasmayee Laha Roy
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