It was odd—three male engineers from IIT launching a beauty brand catering only to women.
But Arjun Anand, executive director at Belgium-based investment firm Verlinvest, decided to back Purplle anyway. He felt they had the maturity and vision to build a team around them that caters to their audience.
(This story appears in the 22 April, 2022 issue of Forbes India. To visit our Archives, click here.)