sachin tendulkar

Nicknames, notoriety and IP: The fine print in celebrity branding

'Captain Cool' MS Dhoni is the latest to join the ranks of celebrities claiming exclusivity over given names and fan-given nicknames. But when a nickname achieves its status through public use, can on

ByKirti Balasubramanian,Paarth Samdani

Retired, but not out: From Tendulkar to Kohli, how India's cricket icons are playing their second innings

ByKathakali Chanda

The million-dollar pitch: Who'll be the next iconic cricketing brand?

ByKathakali Chanda

There will always be market for premium cricket content: Venu Nair

ByKathakali Chanda

From this year's Forbes India Leadership Awards to W-Power list 2024, here are our top stories of the week

ByForbes India

Indian Street Premier League: Breaking socioeconomic barriers with tennis ball cricket

ByKunal Purandare

Photo of the day: Catching up with Master Blaster

ByForbes India

Photo of the day: Legends reunite

ByForbes India

Tanishq unveils limited edition solitaire collection as a tribute to Sachin Tendulkar

ByDarielle Britto

Storyboard18 | Why BFSI brands are doubling-down on financial literacy campaigns

ByTasmayee Laha Roy

Storyboard | What really happens when celebrity brand endorsers turn investors

ByTasmayee Laha Roy

Sachin Tendulkar invests $2 million in JetSynthesys

ByRajiv Singh

Do superstar performers make superstar leaders?

ByRuchira Chaudhary

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