Great Lakes Institute of Management
Great Lakes Institute of Management
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Creating customer value through inclusive design
Inclusive Design of products, services or experiences, embraces the core idea that when product offerings are designed to meet the needs of underserved consumers all consumers can benefit
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A need for upward revision of India's GDP forecasts
Improving economic indicators in April show the influence of Covid-19 cases and lockdowns on economic growth is weakening. This, and new drugs on the market need to be factored in the forecasts
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How brands can survive the pandemic's second wave
To generate customer value and tackle VUCA, brands need to go back to basics—strategising, mobilising and implementing.
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The new marketing currency: Brand trust
Brand trust to work efficiently as a reliable currency, brands must follow principles of fairness in its pricing, in its treating customers, in its treating employees, in its treating the environment and in its standing up for important social causes. It's becoming apparent that the younger generation is more concerned about this fairness element
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The Indian higher education conundrum: A case for digitalization
Digitalization is a change that can forever bridge the gap between the haves and have-nots of a country like India.
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How govt can create sustainable manufacturing growth in India
Great Lakes Institute of Management elaborates six focus areas for the government to ensure sustainable growth of the manufacturing sector in the country
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Why your brand needs to focus on customer experience
High contact and deep engagement CX, or customer experience, can offer a sustainable competitive advantage for firms that choose to invest in it
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Could the government spend more during the lockdown?
What are the inherent rigidities of fiscal policies that prevent a government to spend more even if finances are available? Let's take a look at India's case
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Restore, Boost and Prevent: The Economics for Recovering
It was expected that given our response to COVID-19, we would see a crash in economic activity, and yet when the numbers are out, it seems the economists get entangled in their own constraints—vacillating between different ideologies.
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Covid-19: The importance of brand recall in mom-and-pop retail
Brand recall creation was a challenge in pre-Covid times too because of the wide range of choices available to consumers of almost all FMCG products