Thunderbird
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Protecting Know-How In China: Process Is Simple And Complex
Previous studies fall short in providing a comprehensive understanding about successful IP protection activities that work
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Brazil’s Biofuel Revolution: Power of Sugarcane
Brazil found a sustainable energy source from its abundant sugarcane plantations
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Build A Global Sales Team For Local Success
Companies entering developing markets need salespeople willing to embrace local customs, withhold judgment about customer behavior
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Build Trust With Three C’s of Corporate Social Responsibility
Build trust by making and keeping measurable promises
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Fitting DHL-Express into DHL’s Big Picture
DHL wants to maintain the leading position in the international express market
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Cisco: Hedging Rather Than Betting
With new agility and better customer focus Cisco would be well primed to continue its growth in the 21st century
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HP’s Strategic Shortfall: A Paradox of Choice
HP has fallen short of its strategic aim: making the computer personal again
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Yawho? A Giant Trying To Find Its Place On Web 2.0
Yahoo, once the leader in internet services, is struggling to implement a growth strategy to keep up with competitors such as Google and Facebook
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The Interest Rate Myth In Indian Microfinance
There is no research supporting the idea that competition reduces rates charged by microfinance institutions in the industry. Even so, it’s hard to find microfinance clients in India who are concerned about interest rates or even take it into consideration when deciding to take a loan
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Pushing Digital Marketing Content Without Strategy
A better approach for 2011 includes strategic thinking about digital marketing
