TikTok creators are lending their online stage to a cause— an advocacy group calling itself Gen-Z for Change says it has coordinated the pledge from more than 70 popular TikTok talents to stand in solidarity with Amazon workers, demanding the ecommerce giant give workers key concessions and halt anti-union efforts
Amazon workers sort packages for delivery on E 14th Street on July 12, 2022, in New York City. Image: Michael M. Santiago/ Getty Images via AFP
Paris, France: TikTok influencers boasting collectively more than 51 million followers say they won't work with Amazon until the e-commerce colossus delivers key concessions to workers and halts anti-union efforts.
It's the latest example of creators lending their online stage to a cause on the massively growing platform more known for dance crazes and catchy songs.
An advocacy group calling itself Gen-Z for Change said it coordinated the pledge from more than 70 popular TikTok talents to stand in solidarity with Amazon workers through a "People Over Prime Pledge."
The vow references Amazon Prime — a paid subscription from the online giant that includes benefits like rapid deliveries — but also the pressure it puts on those working to fill the orders.
"We are calling on Amazon to listen to their workers and make tangible changes to their workplace environment," the group said in a letter, noting that TikTok has more than a billion users. "Unless changes are made, we will prevent Amazon from monetizing one of the largest social media platforms in the world."