In April, Woolly Farms received a notification that a Bengaluru-based buyer was in need of a handful of coriander. The five-year-old startup, which uses urban spaces and sustainable practices to grow vegetables, accepted and delivered the goods to a delivery boy who arrived at their location.
It was the very first transaction in the country, albeit a pilot one, completed through ONDC—the Open Network for Digital Commerce—conceptualised by the Ministry of Commerce.