Enterprise
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Inside Bata's big revamp
With a fresh take on product lines and stores, and its image, Bata India has been bringing customers back to the brand of their childhood
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Tracing Jio's next leg of growth, after Facebook investment
The deal with Facebook, orchestrated by Ambani twins Akash and Isha, gives Jio a technology company valuation and a long runway
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We want to change how consumers view Chinese brands: Vivo's Jerome Chen
The CEO of the five-year-old smartphone company marshalled his resources to topple South Korean giant Samsung during the last quarter of 2019 (October-December) to become second biggest in India. The bigger challenge, though, is neither survival nor becoming the biggest
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Vivo's V-shaped comeback
Vivo capped a splendid performance in 2019 by toppling Samsung to become No. 2 in the October to December quarter. Can the Chinese smartphone maker maintain its winning run once the Covid-19 dust settles down?
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Polycab India: Switching gears
How the company's next-gen is working on making the wires and cables leader an FMEG player to reckon with
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Ennoventure's fight against fake drugs
Technology company Ennoventure applied cryptography to build an authentication tool that has been granted two US patents. The solution can benefit the pharma industry in combating counterfeiters
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Lenovo gets an upgrade
Lenovo is remoulding itself as a maker of more than laptops and phones
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Why brands must woo, and not pursue, consumers
The right way to look at your consumer is by asking yourself one question: If you were your own brand's consumer, how would you like the brand to treat you?
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How Kotak Mahindra Bank scripted marketing history
Kotak Mahindra Bank, India's third biggest private lender in terms of market cap, has banked on thematic campaigns to expand its reach over the last decade
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Hero Electronix's next big bet: Smart homes
Hero Electronix is branching out from the cycle and bike manufacturing business of its group company to dive into AI-driven smart home technologies
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'Expats shouldn't run big markets': Puma CEO Bjorn Gulden
Gulden speaks to Forbes India on why India is an important market for Puma, but staying number one is not the ultimate goal