Brand trust to work efficiently as a reliable currency, brands must follow principles of fairness in its pricing, in its treating customers, in its treating employees, in its treating the environment and in its standing up for important social causes. It's becoming apparent that the younger generation is more concerned about this fairness element
Digitalization is a change that can forever bridge the gap between the haves and have-nots of a country like India.
Great Lakes Institute of Management elaborates six focus areas for the government to ensure sustainable growth of the manufacturing sector in the country
High contact and deep engagement CX, or customer experience, can offer a sustainable competitive advantage for firms that choose to invest in it
What are the inherent rigidities of fiscal policies that prevent a government to spend more even if finances are available? Let's take a look at India's case
It was expected that given our response to COVID-19, we would see a crash in economic activity, and yet when the numbers are out, it seems the economists get entangled in their own constraints—vacillating between different ideologies.
Brand recall creation was a challenge in pre-Covid times too because of the wide range of choices available to consumers of almost all FMCG products
We need to think innovatively and take bold measures, such as foregoing EMI and rent payments to let the economy hibernate for three months. Here's why and how that will work