Lists
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Indian comedy influencers see the fastest growth
Content creation in comedy, predominantly a product of the lockdown, is one the fastest growing and most-liked categories on social media
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Trust in the age of influencers
The need to professionalise influencer marketing isn't just an option, but the key to building and maintaining consumer trust, and a sustainable future, Manisha Kapoor, secretary general & CEO, ASCI, writes
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The rise of the mom influencers
As mom influencers juggle professional and personal commitments, is the post-pandemic world posing more challenges?
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The great Indian influencer burnout
Most established digital stars have been battling algorithm changes, negativity and a constant churn of ideas for years together. Content fatigue is catching up—and the younger ones aren't immune either
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Trinetra Haldar Gummaraju: Reimagining and recreating, again and again
After medicine and activism, transgender content creator Trinetra Haldar Gummaraju has added another feather to her cap: Being an actor
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From creator to entrepreneur: The evolution of social media influencers in India
A new generation of entrepreneurs—creator-founders—has emerged, launching its own D2C brands, and turning followers into customers
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Vani Murthy: Building a sustainable, low-waste army
Vani Murthy, one of the founding members of the Solid Waste Management Roundtable, took to social media to share ways to reduce, recycle, and compost household waste; her online and offline initiatives are driving real change
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Welcome to the Dharnaverse: There's drama, there's jokes in Dharna Durga's world
Dharna Durga takes the top rank in the Forbes India-GOAT 2023 list of India's Top 100 Digital Stars for her engaging slice-of-life content
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Ankush Bahuguna: The creator carving a niche in beauty
From architecture to making his own 'beauty' spot in the women-dominated world of beauty influencers, Bahuguna is now looking forward to fulfilling his dream of becoming an actor
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Aakanksha Monga: Breaking the taboo of solo travel for Indian women
Battling restrictions and stereotypes associated with solo travel for women, Aakanksha Monga has made it big and become one of the fastest-growing travel influencers in the country
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Digital Stars 2023: Rise of the influencers
Digital stars have changed the face of marketing in the age of social media. These creators now need to produce content that is 'engaging' enough to 'reach' the masses