Family, including patriarch Rahul Bajaj, under whom fortune was listed last year, and his cousins Shekhar, Niraj and Madhur, controls Bajaj Group, known for its flagship Bajaj Auto. Workers at its Maharashtra factory called off 50-day strike when CEO , patriarch's son Rajiv, threatened to shift half its production elsewhere. Carmakers oppose launch of its 4-wheeler "quadricycle" that seeks to replace 3-wheeler auto-rickshaws, citing safety, emission concerns.