Mangal Prabhat Lodha's Lodha Group continues to draw buyers with its slick marketing campaigns, the handiwork of sons Abhisheck and Abhinandan, despite property slump. Its newest project is The Park, an upcoming luxury residential development that will eventually consist of 6 high-rise towers, and be spread over 5 million square feet in downtown Mumbai. He bought the land from K.P.Singh's DLF last year. Now using Bollywood star Aishwarya Rai Bachhan as brand ambassador; it already has bookings for over $1 billion. In September he announced a deal with Donald Trump to turn one of the buildings into city's first Trump Tower. Work is also proceeding on its 117-story World One luxury tower in Mumbai, billed as the world's tallest residence.