Patriarch Brij Bhushan Singal who chairs $ 2 billion (revenues) steelmaker Bhushan Steel, supplier to automakers like Maruti, Mahindra & Mahindra and Tata Motors, saw his fortune fall by 20% amid weak demand from the auto sector. Bhushan also supplies steel to appliance makers like Videocon, Samsung and LG . It is setting up a steel park for small and medium enterprises and building its own airport near its factory in Odisha state in eastern India. He watches a Bollywood film every weekend. His older son Sanjay, who runs an independent steel empire, is listed separately among India's 100 richest.