Youngest of 3 brothers Ravi Jaipuria joined the family's soft drinks business in 1985 after studying and working in North America. A family split in 1987 left him with a Coca-Cola bottling plant, which he switched to Pepsi. Now his privately held $850 million (revenues) RJ Corp is PepsiCo's biggest bottler in India and also has a presence in Sri Lanka, Nepal, Mozambique, Zambia and Morocco. In March he bought his older brother's lucrative Delhi franchise for Pepsico for undisclosed sum, cementing his hold in that market. Son Varun overseas Nike franchise, which now has 11 stores. His Devyani International, named after his daughter, has franchises for Pizza Hut, KFC and Costa Coffee.