UpFront
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Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker
Media maven Ajay Gupte on what it takes to be innovative
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Maruti Suzuki's Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment
Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more
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Get real, do good, be unmissable: HUL's Shiva Krishnamurthy decodes company's marketing strategies
Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product
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Indians are shifting towards appreciating quality over quantity: Shweta Jain of Diageo India
Whether enjoying a quiet evening or celebrating with friends, there's a desire for better drinks and a more nuanced overall experience in India, said Diageo's chief business development officer
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Questions, Answers & Under the Hood: Can Jasveer Singh make it big?
For over a decade, a serial entrepreneur from a nondescript village in Uttar Pradesh has been relentless in his pursuit of success, and his tussle against 'bad timing.' As his pseudonymous social media platform starts to monetise, will Hood turn out to be Jasveer Singh's redemption?
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Brands score big with tech-packed ads, as cricket fever takes over World Cup 2023
Brands across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Tech completes the package
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ICC World Cup: How much do ad spots during India-Pak match cost? Find out
Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts
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First General Motors, Citibank and now Disney; why do MNCs fail in India?
Exit from the India market by multinationals is often on account of problems in home territory or failure to segment the Indian market correctly
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Madhav Gadgil on India's priorities towards conservation, climate and sustainability
Madhav Gadgil has worked closely with communities on the ground for environmental conservation. His contributions towards saving the Western Ghats and building an inventory to monitor biodiversity in India, among other things, have made him one of the country's most eminent field ecologists. Gadgil speaks with Divya Shekhar about his newly-released memoir, 'A Walk Up The Hill', and summarises his decades-long experience of how we interact with the environment, the role of government and bureaucracy, and why there is hope for climate-conscious action in India
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Q2 earnings possibly skewed, consumer demands pick-up eyes World Cup & festivals
An erratic monsoon and delayed festive season made recovery in rural demand difficult while relief in a few commodity prices may help in margin expansion
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Delhi's iconic Bahrisons is expanding its footprint in the business of books
The family-run business, which turns 70 in October, remains bootstrapped as it expands to more cities and revives its publishing vertical