Attrition in banks, a collaboration between Raj Shamani and King, growing popularity of cricket in the US are some of the stories that piqued the interest of our readers this week
1) Broken dreams, shattered livesHe was their only son. The son of an IITian father and a doctor mother loved music more than anything else. He learnt the guitar for six years. He was in the school band and was planning to start his own music group. He wanted to study music abroad. But his father had other plans. He pushed his kid to prepare for the IIT entrance exam. Reason? "He had my genes; he was good at maths and computers. I knew he could easily crack IIT." The boy was sent packing to the Kota factory. The story took the wrong but all too familiar turn. One more number was added to the Kota statistics. Now there remains nothing but a broken home and shattered dreams—a Kota story to allow you to contemplate. Read more 2) King and his BlankoThere is no creator economy turmoil when your stage name is King and your song 'Maan Meri Jaan' has been playing on reels non-stop. Arpan Kumar Chandel, a rapper popularly known as King, collaborated with Raj Shamani's House of X to launch his brand, Blanko. Under this 'blanket', the idea is to give every individual access to quality grooming products. Digital entrepreneurs are now leveraging their burgeoning fanbase to reach a newer audience and build an empire. On day one of the launch, the claim is Blanko recorded sales of Rs20 lakh with a footfall of 80,000 visitors. And in just three months since the launch, Blanko hit Rs1 crore per month in revenue and has managed to sell over 20,000 units. The story is a lesson in influencer marketing, and we have Shamani and King explain it to you. Read more