UpFront
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Creating happy tension: The power of CFO-CMO partnerships
The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening
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M&M-RBL Bank deal: A long-term strategic investment, with hopes of a regulatory re-think?
Bankers suggest the deal is completely strategic and indicate that RBL Bank's potential for growth is intact over the long term
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What is in store for online gaming companies at the GST Council meet?
As the GST Council meets virtually tomorrow, the industry expects clarity on the ambiguity around how the 28 percent GST will be levied, and more. What is the most realistic middle ground? Forbes India explores
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Flipkart, pound of flesh & Tiger's meaty bets
Although Flipkart is the blockbuster exit for Tiger Global in India, it has made handsome returns from Delhivery, PB Fintech and Zomato too. But it will be tough to find another Flipkart in its current portfolio
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Simply Speaking: The T20-fication of content; TikTok and the fame to flame story
The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players
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Influencers collab with offshore betting firms to promote 'No GST' wins
Influencers are charging up to Rs1 lakh for videos promoting features such as 24X7 winning withdrawal, no GST, and referral code bonuses
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Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder
In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media
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Is this the end of edtech as we know it?
Is this the beginning of the end of edtech? Perhaps it's the end of the sector as we knew it, but not the end of what edtech should have been in the first place. This fortnight, Forbes India's steadfast startups tracker Rajiv Singh dives deep into edtech, to figure what's still going right with the sector
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Inside Kota: Meet the 'JOMO' boys and girls
A growing pack of students is enjoying the 'joy of missing out' in Kota, the cut-throat coaching hub of India. Pressure, stress, tension and fear are alien words for them. Find out about the carefree lives of these JOMOsapiens
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From broken dreams in Kota to Air India's Maharaja, here are our most-read stories of the week
Attrition in banks, a collaboration between Raj Shamani and King, growing popularity of cricket in the US are some of the stories that piqued the interest of our readers this week
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Buyback Math: Why Larsen & Toubro is returning cash to shareholders
The company has become a business that doesn't require too much cash to execute its core infrastructure projects. However, though it makes sense for the company, shareholders who stick it out (and don't surrender) might have more to gain