UpFront
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Bookstrapping: Ganesh Natarajan and Ejaz Ghani offer a collection of essays to simplify India's post-independence journey
The simplicity and foundational nature of the arguments in the book are akin to your grandmother reminding you of truths too inconvenient to implement. Bookstrapping rating: 3.5 stars
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Simply Speaking: Why brands need to be woke by design
Great brands are a force for positive social change. They design their businesses and products to address social issues. This brand-as-business approach to bettering the world is a profound leap forward in supporting the case for capitalism as a practical way to a better world
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How small and mid-sized Indian ad agencies find their mojo, and grow
Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives
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MC Stan: The latest celebrity brand to emerge from Bigg Boss 16
The rapper is the latest to benefit from a Bigg Boss boost with partnership deals and endorsements pouring in just 48 hours after winning the reality show. His talent management agency has received over 20 offers from brands
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Allcargo: Proving its mettle in a tough business
The logistics company has built an enviable bouquet of offerings. Why then are the markets not impressed?
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Suresh Sambandam's long march to success at SaaS company Kissflow
After almost 20 years, this entrepreneur has set himself up for the bigger leagues
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From Air India's massive deal with Airbus and Boeing to turmoil at Adani group, here are our most-read stories of the week
Conversation with the Sharks on Shark Tank India, Jet Airways' revival path, and the out-of-the-box approach of Sanjeev Sanyal, Member, EAC-PM are some of the stories that piqued the interest of our readers this week
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When founders become popular, they can serve as role models for aspiring entrepreneurs: Amit Jain
Amit Jain, chief executive officer and co-founder, CarDekho, talks about his debut at Shark Tank India Season 2, the importance of women and small-town entrepreneurs, and why businesses need to stay lean to succeed
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From Oscars to Emily In Paris: Vahdam's Sneha Beriwal on why the brand is brewing collaborative strategies
According to homegrown wellness brand Vahdam's global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation
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Why insurance sector needs a course correction after Budget 2023 double whammy
With the government's move to tax high-value insurance policies, insurers will need to work on their product mix, sell more policies and sell them harder in the new fiscal year, to keep topline and margin growth unaffected
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MSCI delays changes in cut of two Adani companies weightage to May
The global index provider will apply a special treatment to Adani Group's associated securities in the MSCI Equity Indexes starting from the February 2023 review