UpFront
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Britannia's CMO Amit Doshi: Think like digital natives, don't bifurcate consumers between 'digital' and 'non-digital'
Amit Doshi, marketing chief of Britannia on leveraging technology to stay relevant, learning agility from D2C brands and why marketers need to stay endlessly curious
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Bookstrapping: Annie Duke writes about the power of knowing when to walk away in the new book 'Quit'
This book authored by Annie Duke is nothing less than a toolkit for mastering the skill of quitting and embracing it. Our reviewer Reeta Ramamurthy Gupta shares key highlights. Bookstrapping Rating: 3.5
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Ask ChatGPT, how to build great brands from buzzy innovations
Hold on. You don't need a chatbot for it. We have it covered for you. In this week's Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations
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Media Mavens: More accountability expected from business partners today, says EssenceMediacom's Sonali Malaviya
Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business
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Animesh Agarwal (8bit Thug): Gaming has to be immersive and not interruptive
Animesh Agarwal better known as 8bit Thug, founder and CEO of 8bit Creatives and S8ul esports talks us through on his journey as an influencer turned entrepreneur, what it takes to run a gaming talent agency and an esports team and organization in today's times and what his views are on the Indian gaming scene and wheres it is going
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Maggi's two-minute strategy and how convenience and comfort combined
Nestle-owned Maggi Noodles' success in capturing the Indian imagination and taste has taken years
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India's maturing startup culture is becoming a driving force for innovation
India is inching up on the global innovation index and it is evidenced in exciting new developments taking place in early-stage startups in areas from robotics and quantum cryptography to space and insect biotechnology and energy transition
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From the effect of crypto TDS to the evolution of Ameera Shah, here are our most-read stories of the week
Luxury expeditions, the Queen of mergers and acquisitions, the changing role of CTOs are some of the stories that piqued the interest of our readers this week
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Financial inclusion: How the India Mortgage Guarantee Corporation ensures low-risk mortgage loans for low credit score individuals
Mortgage guarantees ensure risk of lending to certain consumers is reduced, promise to make home loans more accessible
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Will MSCI weightage rejig trigger further sell-off in Adani companies?
Outflow of half a billion dollars likely after MSCI index review and reduced weightage of four Adani group companies
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RBI increases repo rate, keeps door open for possible hike in April
The situation remains fluid and uncertain, and the stickiness of core inflation is a concern, says RBI Governor Shaktikanta Das while increasing repo rate by 25 bps to 6.5 percent