UpFront
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EVolve 2022: How marketers are making EVs more desirable and accessible
Brands focus on awareness creation and myth-busting exercises, community building, influencer engagement and mainstream promotions
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Simply Speaking: Familiarity does not breed contempt. It builds preference
Feelings are the most powerful determinants of a person's attitudes and decisions
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Will the festive season be bright for business?
In the first of a two-part series, Forbes India analyses the prospects of the festive season for ecommerce logistics, household appliances, rural demand, travel and hospitality, and bank loans
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Our top reads of the week
From Hindustan Unilever's plans for the next decade to Audi A4's status as the go-to luxury sedan, here are our top read stories of the week
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Monsoon 2022: Will uneven rains worsen inflation woes?
A failure of the monsoon in the east is likely to impact India's food basket adversely
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Storyboard18 Let's Talk: Celebrity branding in Indian advertising
What's celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let's Talk, a Storyboard18 and Momo Media collaboration
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How rainmaker Sanjiv Mehta is building up HUL for the next decade
As it comes out of a long period of steady and sustained growth, India's largest FMCG company has put in place the building blocks for the next decade
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Simply Speaking: Emotion as a marketing lever—you can't wish it to happen
Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy
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For 40 years, Maruti Suzuki ruled India's roads. Can it continue its dominance?
The carmaker has been a late entrant in the SUV and electric segments, and is now investing heavily in both
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Don't be a rolling stone: Godrej Consumer Products' Sudhir Sitapati on how to build brands that last
The MD & CEO of GCPL shares his vision for the consumer products company, the secret to building businesses that last, and career advice for the young
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Space to Grow: The real estate roundtable
In an engaging roundtable discussion, industry stalwarts talk about exciting opportunities of the real estate sector in the post-pandemic world