UpFront
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Vistara has become India's second-largest airline. Can it fly higher from here?
Led by Vinod Kannan, Vistara has emerged out of Covid with a higher market share. But, from hereon, it will also have to stave off competition from a crowded domestic sector and global economic headwinds
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How Fire-Boltt is playing it smart with smartwatches
Fire-Boltt has set the smartwatch market on fire with its hyper-affordable, feature-loaded products. But how sustainable is the 'import-from-China playbook'?
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Storyboard18 Let's Talk: Masculinity in Indian advertising
Remember the iconic but sexist Axe ads before the Unilever-owned brand 'woke' up and changed its advertising? The portrayal of men and masculinity in advertising has been through significant shifts in the past two decades. From sole breadwinner to supportive husband to a working wife; from preachy papa to dost daddy; from the complete man to the progressive man, let's talk about masculinity in Indian advertising. A Storyboard18 and Momo Media collaboration
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The big break-up: What happens when influencer couples split?
Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways, do they have to kiss brands goodbye too? Storyboard18 finds out
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Decoding the 'Indianisation' of Starbucks
Sushant Dash, CEO of Tata Starbucks, shares the company's plans on the 'Indianisation' of offerings and expansion, in an interview with Storyboard18
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Simply Speaking: A brand mosaic and the little things that make it
Think of Netflix's "ta-dum", Tiffany's patent colour, Coca-Cola's red or Nike's swoosh. Then think if you recall anything more. Do you need to?
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Into the unknown: Why the future of India's crypto ecosystem looks blurred
The WazirX controversy has jolted the Indian crypto industry. As trading volumes shrink, crypto exchanges are exploring investment routes, but with a stifling tax regime, the picture doesn't look rosy for the sector
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Our top reads of the week
From Ola Electric's ambitous EV play to Alia Bhatt's investment strategy, here are our top stories for the week
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Chinese Checkers: Can India outsmart Chinese handset players?
With tax authorities cracking the whip on top Chinese handset players for alleged tax evasion, India is well-placed to prop up the desi boys to mute the dragon's play in smartphones. But will the government make the right move?
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Ola Electric wants to disrupt India's car industry. Does it have what it takes?
Ola has always adopted scale and localisation to bring down costs. But, like the big guns in the space, it will also need to build an ecosystem and explore synergies rather than roughing it out alone
