UpFront
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Shashank Mehta on removing Instagram from the marketing mix of The Whole Truth
Instagram's algorithm changes and focus on Reels have prompted the brand to take a step back to find the right marketing mix. Here's the whole truth from the founder
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Not just Tata Motors, Mahindra too has now built India's most valuable electric vehicle company
With an investment of Rs 1,925 crore from British International Investment, M&M's EV business valued at $9.1 billion—on par with Tata Motors' EV business
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Eating out: Service charge mandatory or optional? The debate continues
Restaurateurs stick to the legality of service charge and will continue to levy it, while consumer forums insist the new guidelines hold the force of law
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The great skill reset: How are companies hiring for marketing and brand roles these days?
Marketing has become more customer-centric. The skill sets in demand today include analytics, data, statistics and systems thinking
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Battling stereotypes, Romita Mazumdar of Foxtale is now a proud woman entrepreneur
Romita Mazumdar's transformation from an i-banker and a venture capitalist to a 'proud woman founder' is a fascinating and gritty tale of how women entrepreneurs are forced to acknowledge their gender and then fiercely protect the tag
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Sporting bodies need to look beyond tactical brand partnerships: Arnab Roy, VP, head-marketing, Coca-Cola India
"Many sporting bodies (not all) still see brands and companies as cash sources and thus most of the partnerships are short-term tactical ones," says Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia
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Disney+Hotstar has lost the lucrative IPL deal. Is it now a fight for survival?
The OTT platform has competition closing in, even as it could lose millions of subscribers
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Programmatic audio ads: Are advertisers and users listening?
The space can unlock newer capabilities if audio platform providers can innovate more
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How Nokia became the invisible force of Indian telecom
After its bet on Symbian infrastructure instead of Android turned sour for Nokia's handsets business, Nokia Network was born and it silently transformed from a frontend player to a backend one—today "every call made in India touches a Nokia element"
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The great skills reset: Are you a 'da Vinci marketer'?
Marketing is going through sweeping changes brought about by technology. To deal with these new realities, marketers need to up their game, according to Mastercard's global CMO
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LIC: Tough road ahead as stock continues to drag
As its stock awaits a fresh embedded value, India's largest insurer wants to strengthen bancassurance and diversify its product mix. But changing the mindset of the organisation and its agents is unlikely to happen soon