UpFront
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Our top reads of the week
From learning in the metaverse to Audi Q8 review, here are our most-read stories of the week
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Why gaming companies are acquiring adtech firms and capabilities
More and more gaming companies in India are acquiring adtech firms or building capabilities to get hold of first-party data and offer better ROI to advertisers. Here's how it works
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Cloud computing is India's strongest tech skill, data skills need more attention
Coursera's Global Skills Report 2022 shows that India lags in data science skills but is improving on its skills in tech—a sector estimated to create 28 million jobs by 2025
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Rise of vernacular advertising on digital in India
With the demand for local language content is steadily growing in India, there is a need for advertisers to consider creating regional advertising which goes beyond dubbed ads
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Super apps have never really worked in India. Can Tata Neu change that?
Tata group is banking on its large network of companies and getting its war chest ready for the long battle. Experts see potential in bringing all brands under one umbrella, but warn that on-boarding new users and retaining them won't be easy
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What will learning in the metaverse look like?
Online learning just became mainstream, and now a handful of startups have started reimagining the future of education once again in India by working to integrate the metaverse into everyday learning
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Udayy's Saumya Yadav: In search of a new dawn
After three years, Saumya Yadav's edtech venture Udayy shut down this April, and not for lack of funding. Now the gritty founder is valiantly picking up the pieces
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The humble QR code is everywhere. Here's how brands are making innovative use of the tech
After rolling out a QR code-centric campaign during IPL, Dunzo saw 10x traffic on the campaign's landing page. PepsiCo and OYO have also used the tech as their advertising strategy
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By 2032, AI-enabled advertising could account for $1.3 trillion in ad revenue
Advances in AI could result in marketers increasingly tying together products, consumer and advertising experiences, says the business intelligence director at GroupM
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Simply Speaking: Brand charisma is experienced but not understood
There is a clear need to map the markers of charisma, awe, and aim for admiration, elevation and perhaps even brand love, writes Shubhranshu Singh in this week's Storyboard18 Simply Speaking
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Are Indian marketers prepared for a cookieless world?
Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what's the workaround? Storyboard18 finds out more