UpFront
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Licious goes for a brand refresh. Is it too soon?
In an exclusive chat, Santosh Hegde, VP, brands, shares why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more
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Crypto will not be hit as hard as other startup sectors: Sumit Gupta
The co-founder of cryptocurrency exchange CoinDCX on more capital being available to crypto and blockchain companies, plans to open a metaversity, and how central bank digital currencies can aid financial inclusion
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World No Tobacco Day: Tobacco kills over 8 million people every year
Here's a look at shocking numbers depicting how Tobacco is poisoning our planet each year, according to a recent report by WHO
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Luxury watch market in India: A story of transformation
Luxury watch brands have understood the importance of creating a deeper relationship with their customers and are slowly yet gradually getting over the whole transactional mindset, writes Karishma Karer
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10 things a marketer should learn from marathons
Chandramohan Mehra, chief marketing officer of Bajaj Allianz Life Insurance, writes about the work and life lessons he gathered as a marathon runner
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Advantages of sports sponsorship: Where there is a bill there is a pay
In sponsorship, it is not what you have, it is what you do with it that makes the difference
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Flat is the new up: A fight for survival, and an opportunity ahead, for Indian startups
Cheap money is done, and profits are sexy again, but it's still a great time to start up in India, investors say
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World military expenditure has surpassed $2 trillion for the first time; India among the top 5 spenders
Here's a look at how much did US, China, India, UK, and Russia spend on their military in 2021
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Our top reads of the week
From Samuel Timothy's career to Paralympian Avani Lekhara's journey to a gold medal, here are our top reads of the week
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Of superheroes and the threat of a global recession
Central bank governors have channeled their powers to protect economies through the pandemic. But will they be able to deal with the fresh challenges posed by the Russia crisis and inflation?
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Playing fantasy, rummy or even Candy Crush is not esports: Lokesh Suji
In an exclusive chat with Storyboard18, the director of Esports Federation of India and VP of Asian Esports Federation talks about the opportunities in the space for modern marketers, and how 2022 will see a growth in the overall segment from the grassroots level