UpFront
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Should brands dissociate with influencers who promote toxic content?
Not only stakes are higher for brands because of money invested in influencer activities, but also the fact that social media backlash can be severely damaging to a brand's reputation once things go wrong
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From New York to London: Why TCS loves marathons
In an exclusive conversation as part of Storyboard18's Month In Focus - Just Sports, TCS' chief marketing officer, Rajashree R, shares the brand's approach to global and local sponsorships of sports and events
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How Parle Agro is milking the market with Smoodh
Frooti-maker Parle Agro's latest launch is on a quest to win the Rs 800 crore flavoured milk market
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India added 8.8 million jobs in April
Where on the one hand, manufacturing and construction sectors saw an increase in labourers, India's agriculture sector on the other, saw a sharp decline
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Why India needs an Indian Idol-esque platform to hunt for talented runners
India is the second most populous country in the world with the worst Olympic record in terms of medals per head. Till we put a stop to considering "running" as a fitness entertainment and start seeing it as a professional sport, nothing will change
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Can Uable stand out as a teen social networking app?
Launched last September, it aims to become a virtual community for youngsters to find friends and internships, learn and shop
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Superstar, Villain and Freshworks: How Girish Mathrubootham is fighting the brutal tech meltdown
With stock down over 65 percent, the SaaS poster boy from India is keeping his head down and planning a comeback, just as his favourite superstar, Rajinikanth, does in films
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Why esports and gaming companies went on an IPL overdrive, spending over Rs 1000 crore on marketing
In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. Companies expect at least a 20-30 percent rise in user base this IPL season
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Not a Matisse or a Warhol: Dinosaur skeleton sells for $12.4 million at Christie's
Christie's sold the skeleton of a Deinonychus antirrhopus — a species that became one of the world's most recognizable dinosaurs after the release of the movie "Jurassic Park" — for $12.4 million, with fees, to an undisclosed buyer
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A battle over how to battle over Roe
For the protesters chanting loudly outside Justice Brett Kavanaugh's home, incivility was the point. They said they wanted to impinge on his privacy with picket signs and chants to condemn the Supreme Court justice's apparent support for ending the constitutional right to privacy that guaranteed access to abortion nearly 50 years ago
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Our top reads of the week
From human crisis of heatwaves to Jos Buttler's lessons 'From the Field,' here are our top stories from the week gone by