UpFront
-
Why are brands warming up to non-cricket sports?
Sponsorships and brand investments are no longer limited to cricket as more and more marketers take up an inclusive approach when it comes to sports marketing. Sports like badminton, kabaddi, kho kho, handball, and even yoga are grabbing the marketers' attention
-
Crypto crash: A wake-up call
Retail investors are finding their way through the sharp crypto crash. As prices remain subdued, experts warn against looking at the space as a get-rich-quick scheme, even as investments into the ecosystem remain intact and the clamour for regulating it continues
-
International Day of Biological Diversity 2022: Not all urban greenery is created equal
The need to accommodate local biodiversity is pressing. Indigenous trees not only need much less care and can thrive without pesticides, but they also attract local fauna making up an ecosystem that supports varied species
-
Is Badminton still a hard sell in India?
Indian shuttlers are smashing it on international courts and building the sport's value like never before. But most brands want to invest in events and short-term partnerships
-
McDonald's, down under and Bharat army: How SIS doubled its revenue to Rs 10,000 crore in five years
Over the last decade, India's largest private security company diversified its domestic play and opted for an aggressive inorganic route to expand overseas. The gambit seems to be paying off. But can it keep up the tempo?
-
How FanCode is building a one-stop destination for sports lovers
Through streaming, data analytics and online commerce, the Dream Sports-backed digital platform is putting together a single portal to plug all need gaps for sports fans
-
Should brands dissociate with influencers who promote toxic content?
Not only stakes are higher for brands because of money invested in influencer activities, but also the fact that social media backlash can be severely damaging to a brand's reputation once things go wrong
-
From New York to London: Why TCS loves marathons
In an exclusive conversation as part of Storyboard18's Month In Focus - Just Sports, TCS' chief marketing officer, Rajashree R, shares the brand's approach to global and local sponsorships of sports and events
-
How Parle Agro is milking the market with Smoodh
Frooti-maker Parle Agro's latest launch is on a quest to win the Rs 800 crore flavoured milk market
-
India added 8.8 million jobs in April
Where on the one hand, manufacturing and construction sectors saw an increase in labourers, India's agriculture sector on the other, saw a sharp decline
-
Why India needs an Indian Idol-esque platform to hunt for talented runners
India is the second most populous country in the world with the worst Olympic record in terms of medals per head. Till we put a stop to considering "running" as a fitness entertainment and start seeing it as a professional sport, nothing will change