UpFront

Zoom has evolved from a product to a platform: Velchamy Sankarlingam

In an exclusive conversation with Storyboard18, the president of product and engineering at Zoom, sheds light on how the platform has evolved over the past two years and what lies ahead as the world moves toward more hybrid ways of living and working

Indian single malts could overtake global single malts: Deepika Warrier of Diageo India

In an exclusive chat with Storyboard18, Deepika Warrier, Chief Marketing Officer at Diageo India, and Vikram Damodaran, Chief Innovation Officer at Diageo India, talk about the new craft whiskey Godawan and how they look at 2022 as a year of not volumes, not sales, but advocacy

Our acquisition strategy will be more measured: Dentsu India's Narayan Devanathan

In a first and an exclusive conversation with Storyboard18, the chief client officer at Dentsu India talks about the impact of the Japanese ad giant's restructuring exercise on clients, talent and acquired agencies in India

When founders become content creators

They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands' stories

Simply Speaking: Reflection, perspective and clichés—the images we live by

Seeing the world outside from the inside. That's the meaning of true vision. Go down this rabbit hole with these learnings in optics, mirror imagery, perspectives and clichés

Meet the accidental venture capitalist fuelling India's D2C boom

Kanwaljit Singh has been relentlessly stoking the direct-to-consumer fire in India. Can his Fireside Ventures stay fired up?

Will most 'fintech' innovations stand the test of time?

The trial-first-and-trust-later model works for new-age fintech brands because today's young customer is more risk taking and ready to experiment. But there's a 'but'

Can D2C brands maintain their growth momentum?

As the pandemic gripped the world, nascent direct-to-consumer (D2C), or digital-first brands, hit the fast lane. The business case was made pre-pandemic for such labels that bypass traditional marketing and rely instead on online influencers to build a customer connect. It has worked, now can they sustain the growth momentum?

Our top reads of the week

Purpose cannot be seasonal: Sharat Verma of P&G India

In an exclusive conversation with Storyboard18, Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India, shares what #ShareTheLoad movement has taught him as a marketer, the challenges of taking forward a purpose-driven campaign, and Ariel NFTs

RBI holds fire for now but trains its guns on inflation

Central bank signals focus on withdrawal of accommodation, cuts GDP forecast to 7.2 percent and raises inflation forecast to 5.7 percent in FY23