UpFront

Throwback: How Thums Up defended against a global giant

Earlier this year, Coca-Cola Company-owned Thums Up turned into a billion-dollar brand as it repositioned for a new generation of consumers. But it was decades of toofani that gave the brand its thunder

Simply Speaking: Colours are a product of the mind, not of reality

In the second of a two-part colour exploration series, we understand what it means 'to see', and decode the influence and magic of colour in our world

Ukraine war threatens to cause a global food crisis

A crucial portion of the world's wheat, corn and barley is trapped in Russia and Ukraine because of the war, while an even larger portion of the world's fertilizers is stuck in Russia and Belarus

A Russian rapper brings his banned antiwar message to Istanbul

Earlier this week, instead of playing one of his long-anticipated, sold-out arena shows in Russia, Oxxxymiron gave an antiwar concert in a packed club in Istanbul. A crowd of Russians, many of whom had left their own country, filled the club, chanting "No to war!" and "Glory to Ukraine!"—slogans that could now get them jailed at home

Our top reads of the week

America: Divided by Donald Trump, is united by Ukraine

After two years of political divisions and economic disruptions bolstered by an unending pandemic, many Americans say they are coming together around a common cause: support for Ukraine, a country under daily siege by Russian forces

BARC resumes ratings for news channels. What's different and is it watertight?

BARC India has resumed the ratings for individual news channels with the release of data based on a four-week rolling average, from this week. We break down the 'Augmented Data Reporting Standards' in this special report

Apps and oranges: Behind Apple's bullying on trademarks

The iPhone maker has gone after dozens of entrepreneurs and small businesses and corporations in recent years for applying to trademark the word 'apple' or logos of the stemmed fruit

Starbucks CEO retires; Howard Schultz steps in as interim chief executive

Kevin Johnson managed to lead the company to robust revenue and growth amid the pandemic, but amid the recent employee or 'partner' protests against work conditions, in an abrupt move Starbucks announced his retirement after 13 years at the company, six as CEO

Bull or bear, long-term stock market investors win

Conserve some cash, but don't be afraid to make staggered investments in blue-chip stocks in current times of high uncertainty and market volatility

Trends that are redefining your cuppa

Targeting younger buyers, tea and coffee brands in India are breaking traditional category codes; spending aggressively on advertising and marketing, and expanding offerings, brewing hot, cold, slow and instant, for all seasons