UpFront
-
By 2032, AI-enabled advertising could account for $1.3 trillion in ad revenue
Advances in AI could result in marketers increasingly tying together products, consumer and advertising experiences, says the business intelligence director at GroupM
-
Simply Speaking: Brand charisma is experienced but not understood
There is a clear need to map the markers of charisma, awe, and aim for admiration, elevation and perhaps even brand love, writes Shubhranshu Singh in this week's Storyboard18 Simply Speaking
-
Are Indian marketers prepared for a cookieless world?
Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what's the workaround? Storyboard18 finds out more
-
Fighting Superbugs: How an Indian Avenger is building a life-saving weapon
Big pharma has little interest in antibiotics because there's not enough money in it, making Bugworks, with its R&D in India, among a handful of startups that is attempting the impossible
-
How to get your crypto ad strategy right—with or without celebrities
Given the inherent category challenges, crypto brands, that were banking on the pull of celebs like Ranveer Singh and Ayushmann Khurrana, need to advertise with caution
-
Martech trends that will dominate India market in 2022 and beyond
From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022
-
From UAE remittance to Iraqi oil, how India's trade with Gulf nations hangs in balance
Several nations around the world have been condemning derogatory comments on Prophet Muhammed and Islam made by Nupur Sharma and Naveen Jindal, two now-suspended leaders of the BJP. These countries include India's crucial Gulf partner, the UAE, and security partners Oman and Jordan. As the government gets into damage control mode, a look at some key trade figures with the countries that have called out India thus far
-
RBI turns hawkish to sail ahead of the 'storm'
RBI Monetary Policy Committee hikes the repo rate by 50 bps to 4.9 percent to tame inflation which it forecasts at 6.7 percent versus earlier projection of 5.7 percent for FY23
-
'Surprising to see how quickly smaller cities have adapted to ordering meat online' : FreshToHome cofounder
In conversation with Storyboard18, Shan Kadavil gives more insight into the meat and seafood ecommerce startup and its plans for the future
-
India is home to 1.5 million NFT users; sixth in the world
Thailand has the highest number of NFT users, followed by Brazil and the US. Here's a look at the top 10 countries with the most users of non-fungible tokens in 2021
