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Search Results for "bop-marketing"

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The New Rules of BoP Marketing
How PepsiCo India's new chairman Manu Anand is tearing down existing rules to create an exciting new business model to serve bottom-of-the-pyramid consumers
BySamar Srivastava
How Kotak Mahindra Bank scripted marketing history
ByRajiv Singh
Ten reasons why marketing plans fail
ByHarsh Pamnani
Cognitive marketing: Future of consumer experiences
ByAmit Xerxes & Ram Padmanabha
Influencer marketing: 8 commandments to invest cautiously
ByHarsh Pamnani
Is preaching to the choir bad marketing?
ByShubhranshu Singh
Marketing in the era of data hegemony
ByS. Swaminathan
What makes Netflix the sultan of content marketing?
ByAbhik Choudhury
Changing with the times: Marketing strategy as a misnomer
ByShubhranshu Singh
Tips and tricks: Turning data into smart marketing strategies
BySunder Madakshira
Seven strategies a content marketing beginner needs to learn
ByPriyanka Desai
The future of technology in Marketing: Omnipresent yet invisible
BySapient
Marketing and branding: How to build a strong brand identity
ByHarsh Pamnani
...

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AI agents form their own social network, humans left fascinated and alarmed
ByNaini Thaker
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