Smarter capital for startups: What founders get wrong about fundraising
Dilution, loss of control, and pressured growth can sink even the most promising startups. Here's how smarter capital choices can safeguard your startup's future
For too many startups, raising capital is the easy part. The hard part? Making sure that capital actually works for them.
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Your Startup Doesn't Need More Funding—It Needs Smarter Capital
As a founder, you are likely familiar with the drill. After months of adjusting your deck and persuading investors, you eventually secure a fundraising round. Then came the congratulations, the LinkedIn post, and the news headlines announcing yet another "game-changing" firm had raised millions of dollars.
But here's a reality check: funding isn't the finish line—it's the start of a new set of problems.
For too many startups, raising capital is the easy part. The hard part? Making sure that capital actually works for them. And more often than not, founders get this wrong—not because they lack vision, but because bad capital structuring slowly erodes their control, forces premature scaling, and eventually sinks the business.
More Money, More Problems?
Take the case of Zume, a company that was called the "future of pizza." SoftBank invested $375 million to revolutionise food delivery by using robotic pizza preparation. Once it raised funds, Zume shifted its attention from robotising pizza preparation to food packaging and logistics, burning funds on an unclear business model. SoftBank's investment, established in the form of stock rather than debt, had high expectations for rapid growth, which led to its expansion before the core business could be adequately supported. And the result? The company collapsed under its own weight, proving that a broken financial model cannot be repaired by more money.
And it's not only Zume. India has had its share of startups that got caught in the same trap.
Take Dazo, a Bengaluru food-tech startup. It had a fantastic idea: "food on demand" for urban professionals. The firm raised an undisclosed seed round from prominent investors, including those who invested in Amazon early on. But Dazo was unable to raise follow-on capital, as its unit economics didn't support further investment. With no solid financial plan and restricted cash flow, it could not match the deeper-pocketed competitors such as Swiggy and Zomato. It had closed down by 2016, not because individuals did not adore the product, but because it lacked the proper capital structure to make it through a funding war.
The takeaway is straightforward: funding does not equal survival—financial prudence does.
If you're an early-stage founder, your first instinct is likely to be raising equity financing. Why? Because it feels like free money. There's no debt to pay back, no interest accumulating—just investors handing you millions in exchange for a piece of your company.
But here's what founders often don't think about:
Losing Control: Every funding round gives investors more power—board seats, voting rights, and the ability to overrule your decisions.
Dilution Dilemma: By the time most founders are at Series C—when startups raise capital for aggressive growth, acquisitions, or IPO readiness—they only own less than 10 percent of their own business. Every round of funding takes a huge bite out of founder ownership, leaving them with minimal control over the business they created.
Pressured Growth: Investors are looking for high returns. Even though the company isn't prepared for it, that entails quick scaling.
Sounds stressful? It is. Just ask the founders who've been pushed out of their own companies because they didn't structure their capital wisely.
Smarter Ways to Fund Your Growth
If raising venture capital isn't the holy grail, what should founders do instead? The best founders don't just ask, "How much money can I raise?" They ask, "What's the smartest way to fund my company?"
1. Debt Isn't Always the Enemy
Most founders fear debt as if it were a ticking time bomb. But when used correctly, venture debt and revenue-based financing can actually be a game-changer. Airbnb took on $1 billion in debt during the pandemic, rather than diluting its stake further at a low valuation. Similarly, Amazon borrowed $1.25 billion in its early years to fund expansion, because even Jeff Bezos knew that dilution isn't always the answer.
The takeaway? Debt can be your ally if you use it wisely.
2. Raise What You Need, Not What You Can
Too many startups raise as much money as possible simply because investors are willing to give it. But more funding often leads to reckless spending. The best founders focus on capital efficiency—ensuring that every dollar raised is actually generating sustainable revenue.
Before raising another round, ask yourself questions such as, Are we spending money just because we have it? Is every dollar being spent on something that actually moves the business forward?
Because funding should fuel growth, not just extend survival.
3. Read the Fine Print Before Signing That Term Sheet
It's easy to get excited about a big funding round, but the investor agreement you sign today could trap you in ways you won't realise until it's too late.
Liquidation Preferences: Investors get paid first in an exit, meaning you could sell for millions and walk away with almost nothing.
Drag-Along Rights: Your investors can force you to sell, even if you are not willing to do so.
Anti-Dilution Protections: If you raise a down round, your ownership gets diluted even further.
For instance, in 2017, Snapdeal's investors had more control over the company's fate than the founders did. When acquisition talks with Flipkart came up, the founders had little say in the matter. This is why structuring your investor agreements properly matters just as much as raising the money itself.
4. Build for Profitability, Not Just Valuation
The "growth at all costs" playbook is dead. Today, investors care about sustainability more than hype. The best founders ask themselves, Are we growing just to impress investors, and can we sustain our business without raising another round?
Because the moment you don't need investors anymore, you gain real leverage over them.
The Bottom Line: Control Your Capital, Control Your Future
Raising millions might feel like winning, but if your capital structure is flawed, losing control is just a matter of time. Snapdeal, Zume, and Dazo all had funding, but not financial sustainability. At the end of the day, it's not about how much you raise—it's about how much of your company you still own when you succeed. And that's the real measure of startup success.
Neeraj Jain, Assistant Professor of Finance, Great Lakes Institute of Management, Chennai
Priya Kankariya, PGDM Participant, Great Lakes Institute of Management, Chennai