Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers
A new generation of business leaders is finding innovative and profitable ways to bring about positive change in the world. In the book Purpose and Profit, George Serafeim offers a roadmap for people at every career stage who seek to align their professional aspirations with their personal values
It's a pandemic debate raging at companies everywhere: How often should employees come to the office? In the first large-scale study of its kind, Prithwiraj Choudhury finds that hybrid schedules might offer the best answer for everyone
With the specter of recession looming, many worried founders and executives are aggressively shoring up cash. But shrewd entrepreneurs are using these six tactics instead to gain advantage, says Jeffrey Bussgang
Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners
Women in senior management have more negotiation power than they think in today's labor market, says research by Paul Healy and Boris Groysberg. Is it time for more women to seek better opportunities and bigger pay?
A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery