IESE Business School
IESE Business School
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Freedom to choose makes consumers happy, and it's easy to attain
Choice overload can leave customers frozen with indecision, but a reminder that they are free to choose what they want can transform the situation
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Why entrepreneurial storytelling can spiral into fraud
In the world of startups, there's a fine line between envisioning the future and lying to the world
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As AI moves to change everything, you need a strong, informed board of directors
From industry disruption to employee upskilling, don't leave your AI transformation to chance
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Inertia is the main management challenge in digital transformation. Here's how to combat it
Locked into legacy technology and organizational hierarchies? Four practices helped one large bank overcome inertia and embrace digital change
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Lessons from Fukushima: The gains from environmental disclosure
Carbon emission disclosures are voluntary but can pay off when disaster comes calling
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AI: Understanding the technology beyond the hype
Any use of AI to augment or automate human work is not an inherent feature of the technology but a decision made by human managers. As such, it's incumbent on all of us to develop a better understanding of AI and how to leverage it ethically. Citing ongoing research and case studies, IESE Business School Prof. Sampsa Samila elaborates in this interview
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Go solar: How social movements influence and help grow emerging industries like green energy
Dedicated social movements can make a difference for pro-social firms and industries, especially where the business climate is unfavorable
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Reducing returns in online shopping
Receiving goods in one batch — even at the expense of fast shipping — leads to greater satisfaction and fewer returns
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How to get managers to heed algorithm-based recommendations
A study at Zara shows what companies must do to optimize human-algorithm interactions.
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How corporate venturing squads are unlocking innovation
These partnerships have the potential to yield breakthrough innovation quickly and at a relatively low cost