INSEAD
INSEAD
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The Perils of Short-Term Thinking
It’s hard to ignore shareholder demands for quarterly earnings miracles. But too often what looks like “success” today can inhibit a company’s competitiveness tomorrow
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Is Feminine Perfection Still Good for Sales?
Contrary to popular opinion, those bikini-clad young models draped over the show-room Ferrari might be doing your sales more harm than good these days
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Do Your Negotiating Techniques Create Value?
It’s no longer a game of hard-ball. Today’s negotiations are about more than just money
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Social Media in B2B Marketing: Publish or Perish!
Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a message and move fast
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Assembling A Creative Team
A shared history of creative interactions can be the key to unleash innovation
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Is Social Enterprise Sustainable?
Social Enterprise first evolved in the developing world. Now the business models and social metrics may be going mainstream
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Power Boosters: How to Land That Job When You Think You Can't
To land that dream job, adopt a mindset that signals power, even if you don’t feel so powerful
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Disseminating Strategy: A User's Guide
Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it?
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Clicks versus Bricks: The Battle for the High Street
Could social media and e-commerce provide the road to salvation for beleaguered High Street retailers? In Britain, shopkeepers figure you can beat them – but how?
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Are Accountants and CFOs Killing Innovation?
What can you do when penny-pinchers get in the way of your disruptive ideas to make necessary, often disruptive, changes in your company?