Nostalgia marketing helps create an instant emotional connect to brands. This connect has been found to increase both the "intention to purchase" and the "propensity to recommend"
India has stronger ground to take a pledge to achieve net-zero targets by 2050. Indian businesses must back the government in creating a carbon-free and healthy India, and protect its climate for future generations
Research shows that by using sophisticated and advanced LEDs, LiFi can transfer data at a speed of 100 gigabytes per second — almost ten times faster than the fastest WiFi
A comprehensive understanding of the uptake barriers can help public health leaders and healthcare providers craft suitable communications and interventions to improve the overall testing figures
Public utilities are hugely inefficient in delivering reliable and quality access to water for their cities, because of which, bottled water markets have grown tremendously in India
An astonishing journey of four women, their struggles and fights that has a lesson for the new generation of women leaders
SMEs have been the focus of several initiatives taken by the stakeholders, including the government, financial institutions, and technology companies, in the past few months
On behalf of ISBInsight, Mridula Anand spoke to Prachi Deuskar, a Finance expert at the Indian School of Business and co-author on the paper "The Good or the Bad? Which Mutual Fund Managers Join Hedge Funds?" Deuskar and her co-authors' research investigates the complexities of talent retention in the asset management sector.