Stanford
Stanford
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Itamar Simonson: Why Do Consumers Ignore Personalized Offers?
Consumers are more likely to pursue a special offer if they think the deal is intended for a large audience versus personalized just for them
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Jeffrey Pfeffer: Do Workplace Hierarchies Still Matter?
A professor of organizational behavior says office power dynamics are part of our DNA
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Where do you draw the line between Trust and Regulation?
David Larcker and Brian Tayan explain why building trust in an organization pays off
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Irv Grousbeck: Finding One's Way on the Entrepreneurial Path
What are the characteristics of an entrepreneur? What are the risks? H. Irving Grousbeck explains
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Should You Be a Specialist?
Stanford scholars explore how the path you take affects your career prospects
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Uzma Khan: Making Hard Choices Easier for Customers
Catchy phrases aren’t always the best way to help potential customers make decisions
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Why Peace Can Pay
An economist shows how financial innovation can help reduce ethnic violence.
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Why Do Highly Capable Women Not Always Realize Their Workforce Potential?
A researcher says at least part of the answer is that people are more than their potential
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William Sharpe: How to Invest In a Turbulent Market
It’s simple, says the Nobel Prize winner: To get greater returns for retirement, be mindful of investment costs – and don’t look to the market for sympathy
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The Bottom Line on Corporate Tweeting
Research suggests Twitter helps market liquidity of little-known companies